SEO * SEM * Viral marketing
Going online with your products and services means that you can target any group of searchers that want to find what webshops or other providers offer.
Practically saying if you do the business in the right way your supply should meet the demand of your prospective buyers or clients and thus you will perform better than your competitors both online and offline.
The effective online campaign should be a complex online marketing mix - to meet all the challange competitors pose.
You cannot rely on PPC or SEO alone. Though SEM [sponsored links] and google SEO are undoubtedly the most widespread and effective ways of online marketing campaigns of the first decade of this century you can hardly rely on either of them if you are to maximise your income and step up efforts to out-perform your competition.
You need a clear strategy to target different market and clients or customers. You need custom-made solutions to maximize the power and effectivness of your campaign.
Also you need an agency that manages all forms of online appearance and visability as part of your online marketing campaigns.